The Business of Fitness is a day-long workshop with optional, additional mentorship to help you create your own thriving, unique fitness business.

You’ve trained as a fitness instructor and are starting to build your client base, but how much do you know about running a fitness business in this fast-moving market?  The Business of Fitness workshop (and follow-up mentoring sessions if you choose) will help you get beyond the basics and inspire you to create your own thriving, unique business. Whether freelance or studio-based, sole trader or fledgling business,  this day-long course is suitable for all fitness professionals.

You will take away a wider knowledge of how to build a fitness business that develops your best assets setting you apart from the competition. You will also be given a copy of ‘Simple Tips, Smart Ideas’ and an accompanying workbook to use in the on-going evolution of your business once the workshop is over. You have the option to attend only the workshop, or to also receive two follow-up online mentorship sessions within a month of attending the course.

The course is taught by experienced trainer, Vicki Anstey of Richmond-based Barreworks and ex-Channel 4 SAS:Who Dares Wins and business expert, Erica Wolfe-Murray, cited as ‘a leading innovation and business growth expert’ by and author of 5-star reviewed ‘Simple Tips, Smart Ideas: Build a Bigger, Better Business’


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What You Need To Know

Following the Covid-19 lockdown, we have adapted the course to make it suitable for remote, online participation via Zoom.

We are trialing the course online in two ways:

One full day course from 9am-5pm on 20th April.

3 x two-hour courses from 9-11.30am on the following dates:

Weds 15th April: Module 1 : The Business of Fitness
Thurs 16th April: Module 2 : How to Minimise Failure
Fri 17th April: Module 3 : Understanding your Numbers

The course will cover the current marketplace, where you can find opportunities, how to map your potential and use this to build a unique business. We will cover possible pitfalls and how to avoid failure, discuss financial models, marketing and ways of looking for different revenues. All within a welcoming cohort of contributing participants.

You can choose to sign up for 1, 2 or all 3 modules as required.

Two follow-up, online sessions can also be arranged, one each with Vicki and Erica to ensure that you are able to effectively and immediately implement your new skills and knowledge.

The pricing options are as follows:

One day course £180


Two-hour modules:

£95 for one session
£180 for two
£250 for three

All costs include VAT and all materials.

The two additional mentorship sessions are £100 (to cover 30 mins each with Erica and Vicki, by phone/facetime or Zoom).

We look forward to answering any questions you may have and guiding you through the right solution for your business’ needs.

Please email us or call 0208 540 5746 any time.



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When I set up Barreworks, over 10 years ago, I did it on a whim and during a recession. But I trusted my instinct that it could take off – and crucially that if barre had transformed my body,...

3 Oct, 2019 / No Comments.


When I start working with businesses, be they small concerns, larger organisations or even freelancers, I explain that our first meeting will be a ‘getting to know you’ session. I’m finding out about them, their work, their lives. All...

5 Nov, 2019 / No Comments.


Most freelancers and new businesses totally under-estimate the speed at which they will get work. Because they are so focussed on launching, it’s absorbed their mind for months, there is the assumption that the world is waiting with baited...

5 Nov, 2019 / No Comments.


Sounds so easy doesn’t it? Just wake up one day and decide “this life isn’t for me…I’m tired of being a management consultant/Accountant/Hairdresser, I’m going to become a Professional Wake Boarder/Nomad/Goat Farmer.” That kind of instant and profound change...

5 Nov, 2019 / No Comments.

Plan for Jan – By Erica Wolfe-Murray and Vicki Anstey

To gain the greatest traction for your fitness business in January – it’s crucial that you plan in advance. Don’t leave it to the last moment – you can be sure that all of the big companies have already...

12 Dec, 2019 / No Comments.

Contact Details

For further information, please contact

For press and media information and images, please contact


When you have booked your place (either by deposit or full payment) please download and complete a Participant’s Questionnaire and return it to  with your name/TheBusinessofFitness Questionnaire in the subject line.


We look forward to meeting you.


copyright © 2019 The Business of Fitness