The Business of Fitness is a day-long workshop with optional, additional mentorship to help you create your own thriving, unique fitness business.

You’ve trained as a fitness instructor and are starting to build your client base, but how much do you know about running a fitness business in this fast-moving market?  The Business of Fitness workshop (and follow-up mentoring sessions if you choose) will help you get beyond the basics and inspire you to create your own thriving, unique business. Whether freelance or studio-based, sole trader or fledgling business,  this day-long course is suitable for all fitness professionals.

You will take away a wider knowledge of how to build a fitness business that develops your best assets setting you apart from the competition. You will also be given a copy of ‘Simple Tips, Smart Ideas’ and an accompanying workbook to use in the on-going evolution of your business once the workshop is over. You have the option to attend only the workshop, or to also receive two follow-up online mentorship sessions within a month of attending the course.

The course is taught by experienced trainer, Vicki Anstey of Richmond-based Barreworks and ex-Channel 4 SAS:Who Dares Wins and business expert, Erica Wolfe-Murray, cited as ‘a leading innovation and business growth expert’ by and author of 5-star reviewed ‘Simple Tips, Smart Ideas: Build a Bigger, Better Business’


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What You Need To Know

Following the Covid-19 lockdown, we have adapted the course to make it suitable for remote, online participation via Zoom.

We are trialing the course online in two ways:

One full day course from 9am-5pm on 20th April.

3 x two-hour courses from 9-11.30am on the following dates:

Weds 15th April: Module 1 : The Business of Fitness
Thurs 16th April: Module 2 : How to Minimise Failure
Fri 17th April: Module 3 : Understanding your Numbers

The course will cover the current marketplace, where you can find opportunities, how to map your potential and use this to build a unique business. We will cover possible pitfalls and how to avoid failure, discuss financial models, marketing and ways of looking for different revenues. All within a welcoming cohort of contributing participants.

You can choose to sign up for 1, 2 or all 3 modules as required.

Two follow-up, online sessions can also be arranged, one each with Vicki and Erica to ensure that you are able to effectively and immediately implement your new skills and knowledge.

The pricing options are as follows:

One day course £180


Two-hour modules:

£95 for one session
£180 for two
£250 for three

All costs include VAT and all materials.

The two additional mentorship sessions are £100 (to cover 30 mins each with Erica and Vicki, by phone/facetime or Zoom).

We look forward to answering any questions you may have and guiding you through the right solution for your business’ needs.

Please email us or call 0208 540 5746 any time.



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When I set up Barreworks, over 10 years ago, I did it on a whim and during a recession. But I trusted my instinct that it could take off – and crucially that if barre had transformed my body, it could do the same for thousands of others. I have held on to that view […]

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Plan for Jan – By Erica Wolfe-Murray and Vicki Anstey

To gain the greatest traction for your fitness business in January – it’s crucial that you plan in advance. Don’t leave it to the last moment – you can be sure that all of the big companies have already got their campaigns nailed well before Christmas.  So here are some of our top tips to […]

12 Dec, 2019 / No Comments.

Brave new world – how to build your business out of lock-down – by Erica Wolfe Murray

Since the UK’s lockdown started on March 23rd, the phone line of my innovation consultancy has been hot. There have been calls from clients looking for assistance in safeguarding their companies. Even more calls from new clients wanting to emerge from the pandemic’s shadow with a braver, more enterprising venture. And then there are the […]

17 Apr, 2020 / No Comments.

Covid-19 How will it change the way we work? By Erica Wolfe-Murray

My working environment has always been hugely important to me. Whether in a shared space, a company studio, my copywriting office with its closed door or the study at home… Even when out visiting clients, I clock their working environment, adapting my work plan according to what I see. I still haven’t recovered from the […]

3 May, 2020 / No Comments.

10 tips to ease the children, work, home juggle – by Erica Wolf Murray

Are you struggling to be the perfect teacher, partner and professional in lockdown? Let’s just put this smack bang in middle of the table… I firmly believe that anyone who can run a busy family is eminently skilled to run a business. But how do you juggle a business, entertain children, oversee home schooling, keep […]

3 May, 2020 / No Comments.

The times, they are a-changing by Erica Wolf Murray

Our lives will never be the same again. Instead it is beholden upon us to make them better, to make everyone a stakeholder, to stop basing ‘value’ on the commercialization of the depleting resources, to ensure the planet is a safe, welcoming environment for future generations. So how do we all emerge from our isolation […]

3 May, 2020 / No Comments.

Helping SMEs navigate the challenges ahead – By Erica Wolfe Murray

There is not a single SME or freelancer that I’ve spoken to over the last month that has not felt intense disorientation and profound concern as they see their ventures rocked to the very core.   Emerging from austerity, finding some balance after the bruising Brexit uncertainty and a general election, it looked like there […]

4 May, 2020 / No Comments.

Contact Details

For further information, please contact

For press and media information and images, please contact


When you have booked your place (either by deposit or full payment) please download and complete a Participant’s Questionnaire and return it to  with your name/TheBusinessofFitness Questionnaire in the subject line.


We look forward to meeting you.


copyright © 2019 The Business of Fitness