The Business of Fitness is a day-long workshop to help you create your own thriving, unique fitness business.

You’ve trained as a fitness instructor and are starting to build your client base, but how much do you know about running a fitness business in this fast-moving market?  The Business of Fitness workshop will help you get beyond the basics and inspire you to create your own thriving, unique business. Whether freelance or studio-based, sole trader or fledgling business,  this day-long course is suitable for all fitness professionals.

You will take away a wider knowledge of how to build a fitness business that develops your best assets setting you apart from the competition. You will also be given a copy of ‘Simple Tips, Smart Ideas’ and an accompanying workbook to use in the on-going evolution of your business once the workshop is over.

The course is taught by experienced trainer, Vicki Anstey of Richmond-based Barreworks and ex-Channel 4 SAS:Who Dares Wins and business expert, Erica Wolfe-Murray, cited as ‘a leading innovation and business growth expert’ by and author of 5-star reviewed ‘Simple Tips, Smart Ideas: Build a Bigger, Better Business’


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What You Need To Know

Hosted in a warm, friendly environment, the day-long course will cover the current marketplace, where you can find opportunities, how to map your potential and use this to build a unique business. We will cover possible pitfalls and how to avoid failure, discuss financial models, marketing and ways of looking for different revenues. All within a welcoming cohort of contributing participants.

The Business of Fitness workshop will be held on the following dates:

  • Friday 22nd November 2019
  • Saturday 11th January 2020

…..Additional dates coming soon

The cost is £450 per person including VAT, materials and a light sandwich lunch, tea/coffee and water.

To secure your place, you will be asked to pay 25% in advance with the balance payable 7 days before the event.

Early-bird bookings (made one month before the course date) are available at £375.


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When I set up Barreworks, over 10 years ago, I did it on a whim and during a recession. But I trusted my instinct that it could take off – and crucially that if barre had transformed my body,...

3 Oct, 2019 / No Comments.


When I start working with businesses, be they small concerns, larger organisations or even freelancers, I explain that our first meeting will be a ‘getting to know you’ session. I’m finding out about them, their work, their lives. All...

5 Nov, 2019 / No Comments.


Most freelancers and new businesses totally under-estimate the speed at which they will get work. Because they are so focussed on launching, it’s absorbed their mind for months, there is the assumption that the world is waiting with baited...

5 Nov, 2019 / No Comments.


Sounds so easy doesn’t it? Just wake up one day and decide “this life isn’t for me…I’m tired of being a management consultant/Accountant/Hairdresser, I’m going to become a Professional Wake Boarder/Nomad/Goat Farmer.” That kind of instant and profound change...

5 Nov, 2019 / No Comments.

Contact Details

For further information, please contact

For press and media information and images, please contact


When you have booked your place (either by deposit or full payment) please download and complete a Participant’s Questionnaire and return it to  with your name/TheBusinessofFitness Questionnaire in the subject line.


We look forward to meeting you.


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